The provider signs a partnership with DAZN Bet
Pragmatic Play, a leading content provider to the iGaming industry, has entered a comprehensive partnership with DAZN BET.
DAZN BET is the newly announced betting operator which will leverage the DAZN customer base under a brand licensing agreement with the DAZN Group, one of the fastest growing media companies in the world. DAZN BET will deliver the world’s first service that combines OTT live sport viewing with betting to create a more engaging and interactive experience for sports fans.
Pragmatic Solutions, an established leading technology provider for the betting and gaming industry, will be providing the operator with its enterprise platform technologies built around a core Player Account Management (PAM) solution.
The strategic deal will see Pragmatic Play supply its slot games, Live Casino and Virtual Sports together with an evolving portfolio over time, in a number of regulated jurisdictions.
DAZN BET will benefit from Pragmatic Play’s award-wining titles such as Gates of Olympus™ and its fan-favourite Live Casino experiences, including Sweet Bonanza CandyLand™.
Mark Kemp, CEO of DAZN BET, said, “Mark Kemp, CEO of DAZN BET, said, “DAZN BET are excited to partner with Pragmatic and their excellent player management & igaming products, for supporting the international launches of the new DAZN BET brand.
“DAZN BET is committed to providing a future world class betting & gaming product for sports fans to enjoy recreationally & responsibly. High quality player management technology and access to some of the best igaming content on the market positions us for success in the new international markets we are focused on.”
Julian Jarvis, CEO of Pragmatic Play, said, “We are certain that DAZN BET will be a natural winner and fantastic new entrant into our sector, positioning sports and gaming right where the viewers are enjoying their content.”
Pragmatic Play currently produces up to six new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.
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